100 ideas that changed graphic design pdf download

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Table of Contents:

• Introduction
• 100 Ideas that changed graphic design: No.1 The book
• No.2 Body type
• No.3 Rub-on designs
• No.4 Rays
• No.5 Pastiche
• No.6 Pointing fingers
• No.7 Vanitas
• No.8 Clenched fists
• No.9 Monumental images
• No.10 Female archetypes
• No 11 Color blocks
• No.12 Ornamentation
• No.13 Decorative logotypes
• No.14 Naive mascots
• No.15 Entrepreneurship
• No.16 Metaphoric lettering
• No.17 Swashes on caps
• No.18 Texts as images
• No.19 Visual puns
• No.20 The square format
• No.21 Primitive figuration
• No.22 Propaganda
• No.23 The object poster
• No.24 Paper cutouts
• No.25 Manifestos
• No.26 Graphic design magazines
• No.27 Botanical geometry
• No.28 Calligrams
• No.29 Loud typography
• No.30 Asymmetric typography
• No.31 Red with black
• No.32 Supergraphics
• No.33 Supreme geometry
• No.34 Funny faces
• No.35 Expression of speed
• No.36 Corporate identity
• No.37 Dust jackets
• No.38 Found typography
• No.39 Ransom notes
• No.40 Design handbooks
• No.41 Avant-garde zines
• No.42 Collages
• No.43 Riddles and rebuses
• No.44 Photomontage
• No.45 Pictograms
• No.46 Floating heads
• No.47 Abstraction
• No.48 Triangulation
• No.49 Extreme close-ups
• No.50 The provocative gesture
• No.51 Motion graphics
• No.52 Night spectaculars
• No.53 Shadow play
• No.54 Good design
• No.55 Forced obsolescence
• No.56 Vibrating color
• No.57 Strips and panels
• No.58 Frame by frame
• No.59 Perfect rectangles
• No.60 Abstract graphs
• No.61 Dynamic diagonals
• No.62 Stencil type
• No.63 Comic lettering
• No.64 Parody
• No.65 Sustainable packaging
• No.66 Public service campaigns
• No.67 Branding campaigns
• No.68 Layering and overprinting
• No.69 Design thinking
• No.70 The grid
• No.71 Brand narratives
• No.72 White space
• No.73 Less is more
• No.74 Monoalphabets
• No.75 Film title sequences
• No.76 Big book look
• No.77 Nostalgia
• No.78 Illegibility
• No.79 Scan lines
• No.80 Teen magazines
• No.81 Culture jamming
• No.82 High contrast
• No.83 Psychedelia
• No.84 Split fountain
• No.85 Underground comics
• No.86 Record album covers
• No.87 Street slogans
• No.88 Sexual taboo busting
• No.89 Self-promotional publishing
• No.90 Tags
• No.91 Universal pricing code
• No.92 Vernacular
• No.93 French theory
• No.94 Do it yourself
• No.95 The fine print
• No.96 Magazine coverlines
• No.97 Guerrilla advertising
• No.98 Pixelation
• No.99 Ambigrams
• No.100 Designers' websites
• Glossary
• Further Reading
• Acknowledgments.

<strong>100</strong> <strong>Ideas</strong> <strong>that</strong> <strong>Changed</strong> <strong>Graphic</strong> <strong>Design</strong> Steven Heller and Véronique Vienne New in the ‘<strong>100</strong> <strong>Ideas</strong> <strong>that</strong> <strong>Changed</strong>...’ series, this illustrated guide to key ideas in graphic design in the last century is a great resource for anyone interested in the subject. The book demonstrates how ideas influenced and defined graphic design, and also how those ideas manifest in objects of design. The <strong>100</strong> entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixellation). Lavishly illustrated, the book is both a great source of inspiration and a repository of some of the best examples of graphic design from the last hundred years. Steven Heller is the co-chair of the MFA <strong>Design</strong>er as Author program and co-founder of the MFA in <strong>Design</strong> Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris. Specification Format: 270 × 210 mm / 10 3 ⁄4 × 8 1 ⁄4 in Extent: 216 pages Illustrations: 300 colour illustrations Binding: Paperback ISBN: 978 1 85669 794 1 To be published: April 2012 www.laurenceking.com Laurence King books are distributed throughout the world (outside USA, Canada and Mexico) by Thames & Hudson Ltd. Telephone: +44 (0) 20 7845 5000 Fax: +44 (0) 20 7845 5050 Email: www.thamesandhudson.com • Tells the story of graphic design in the last century through <strong>100</strong> key ideas • Inspirational book for dipping into whenever ideas are needed • Great source of stunning examples of graphic design • For anyone interested in graphic design, both practitioners and students Contents The Book / Body Type / Rub-on <strong>Design</strong>s / Rays / Pastiche / Pointing Fingers / Vanitas / Clenched Fists / Monumental Images / Female Archetypes / Colour Blocks / Ornamentation / Decorative Logotypes / Naive Mascots / Entrepreneurship / Metaphoric Lettering / Swashes on Caps / Text as Images / Visual Puns / The Square Format / Primitive Figuration / Propaganda / The Object Poster / Paper Cutouts / Manifestos / <strong>Graphic</strong> <strong>Design</strong> Magazines / Botanical Geometry / Calligrams / Loud Typography / Asymmetric Typography / Red with Black / Supergraphics / Supreme Geometry / Funny Faces / Expression of Speed / Corporate Identity / Dust Jackets / Found Typography / Ransom Notes / <strong>Design</strong> Handbooks / Avant-garde Zines / Collages / Riddles and Rebuses / Photomontage / Pictograms / Floating Heads / Abstraction / Triangulation / Extreme Close-ups / The Provocative Gesture / Motion <strong>Graphic</strong>s / Night Spectaculars / Shadow Play / Good <strong>Design</strong> / Forced Obsolescence / Vibrating Colour / Strips and Panels / Frame by Frame / Perfect Rectangles / Abstract Graphs / Dynamic Diagonals / Stencil Type / Comic Lettering / Parody / Sustainable Packaging / Public Service Campaigns / Branding Campaigns / Layering and Overprinting / <strong>Design</strong> Thinking / The Grid / Brand Narratives / White Space / Less is More / Mono Alphabets / Film Title Sequences / Big Book Look / Nostalgia / Illegibility / Scan Lines / Teen Magazines / Culture Jamming / High Contrast / Psychedelia / Split Fountain / Underground Comics / Record Album Covers / Street Slogans / Sexual Taboo Busting / Self- Promotional Publishing / Tags / Universal Pricing Code / Vernacular / French Theory / Do It Yourself / The Fine Print / Magazine Coverlines / Guerrilla Advertising / Pixellation / Ambigrams / <strong>Design</strong>ers’ Websites Distributed in the United States and Mexico by Chronicle Books Telephone: (800) 759 0190 Fax: (800) 286 9471 Email: www.chroniclebooks.com Distributed in Canada by Raincoast Books Telephone: (604) 323-7<strong>100</strong> Fax: (604) 323-2600 Email: