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Paint-It Matte Lip Color
TAKE AIM
Description
Ultra-pigmented, long-lasting, and lightweight, this minty matte formula is the stuff liquid lipstick dreams are made of. And the red wine shade? Total perfection.
How to Use
Swipe one coat on your lips for all-day matte color.
Ingredients
Isododecane, Mica, Dimethicone, Hydrogenated Vegetable Oil, Polybutene, Disteardimonium Hectorite, Silica Dimethyl Silylate, Octyldodecanol, Hdi/Trimethylol Hexyllactone Crosspolymer,
Trimethylsiloxysilicate, Propylene Carbonate, Aroma/Flavor, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica, Limonene, Linalool, [May Contain/Peut Contenir: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492), Iron Oxides (Ci 77491), Red 7 Lake (Ci 15850), Blue 1 (Ci 42090), Iron Oxides (Ci 77499), Red 28 Lake (Ci 45410), Red 21 (Ci 45380), Yellow 5 (Ci 19140)]
autumnseyes, tamanna.rafique, lupita.sanchez.ls7 and 474 others have requested this item
Meet our founder, chief creative officer and head makeup artist aka Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. We are built on the truth that no one is just one thing -- humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves. Make u(p) without rules. Made for the many of you.
About About Face
Meet our founder, chief creative officer and head makeup artist aka Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. We are built on the truth that no one is just one thing -- humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves. Make u(p) without rules. Made for the many of you.
Founded in: 2021
Origin: United States
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Made in the US
Prestige
Makeup
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As a shopping editor, I test a lot of lipstick — by now, probably hundreds of formulas. So, when I find something I truly love, you're going to hear about it. Enter About-Face Paint-It Matte Lip Color ($22), my new number-one favorite. I have always loved Halsey — she often does her own makeup and this brand is clearly her creative vision. Have you seen her tutorials? They're so mesmerizing. I was fully prepared to give this lipstick an honest and candid test.
Overall, this is one of my most favorite celebrity-founded beauty brands to be released in recent years.
The formula is so light and flexible, you can't even feel it on your mouth. And that pigment? Wow, the color payoff is impressive for such a weightless consistency. I also appreciate the touch of peppermint oil that keeps my lips moisturized. I wore this with my face mask over it for about 30 minutes, and the lipstick didn't smudge or fade. Clearly it's a winner. I'm wearing the color Take Aim in the photo above, but I am equally as obsessed with the shades Slumber and So Long Summer.
Overall, this is one of my most favorite celebrity-founded beauty brands to be released in recent years. The quality is great, the package designs are cool, and the prices are fair. I'm a big fan of the highlighter and liquid eyeshadows as well (which I'm also wearing in this picture!).
Keep reading to get more details on this matte lip color and treat yourself to a tube. I promise you'll be obsessed, because I shamelessly am.
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