A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades. Show Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings. In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications. And though 2020 has been riddled with injustice and viral outbreaks, the year has been relatively kind to the Air Max 90 early on. As a celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances. The Nike Air Max 90 currently retails for around $120 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below. Nothing as fly, nothing as comfortable, nothing as proven.The Nike Air Max 90 stays true to its OG running roots with the iconic Waffle sole, stitched overlays and classic TPU details.Classic colours celebrate your fresh look while Max Air cushioning adds comfort to the journey.
Step into the history books. These special-edition kicks pay homage to Frank Rudy, the man who created the coveted cornerstone of cushioning—Air. From the see-through 'Air pocket' heel logo to "Est. 1990" proudly stamped on the Air unit, celebrate Frank's legacy with fun details that deliver a lesson in comfort.
As part of our Mercado collection, this special-edition Air Max 90 draws inspiration from '90s style in Mexico City. It adds contrasting, retro-inspired colours to a signature silhouette made from premium leather and woven textiles. Lace up and feel the legacy.
Step into the history books. These special edition kicks pay homage to Frank Rudy, the man who created the coveted cornerstone of cushioning—Air. From the see-through "Air pocket" heel logo to "Est. 1990" proudly stamped on the Air unit, celebrate Frank's legacy with fun details that deliver a lesson in comfort. Textile Upper This product is in Men's US sizing. This product is restricted to local delivery only. Hello, and welcome to Protocol Entertainment, your guide to the business of the gaming and media industries. This Friday, we’re taking a look at Microsoft and Sony’s increasingly bitter feud over Call of Duty and whether U.K. regulators are leaning toward torpedoing the Activision Blizzard deal. Call of Duty is starting to sink the Activision shipFor Microsoft’s Activision Blizzard acquisition, the fate of Call of Duty is starting to look less like a bargaining chip and more like a deal breaker. On Wednesday, the U.K.’s Competition and Markets Authority, one of three pivotal regulatory bodies arguably in a position to sink the acquisition, published a 76-page report detailing its review findings and justifying its decision last month to move its investigation into a more in-depth second phase. Microsoft hit back — hard — and accused the CMA of parroting the talking points of its prime competitor, Sony. But the Xbox maker has exhausted the number of different ways it has already promised to play nice with PlayStation, especially with regards to the exclusivity of future Call of Duty titles. Unless Microsoft is able to satisfy Sony’s aggressive demands and appease the CMA, it now looks like the U.K. has the power to doom this deal like it did Meta’s acquisition of Giphy. The CMA is focusing on three key areas: the console market, the game subscription market, and the cloud gaming market. The regulator’s report, which it delivered to Microsoft last month but only just made public, goes into detail about each one, and how games as large and influential as Call of Duty may give Microsoft an unfair advantage.
Microsoft responded with a stunning accusation. In a formal response, Microsoft accused the CMA of adopting “Sony’s complaints without considering the potential harm to consumers.”
Sony is playing a savvy, but disingenuous, game. The PlayStation maker has come out against the deal to the CMA and other regulators around the world, but in many ways the tactics it says it fears Microsoft may employ if it owns Activision Blizzard are the very same tactics Sony has relied on for many years.
Picking sides in this increasingly bitter feud is no easy task. Microsoft does indeed offer platform perks Sony does not, and we can imagine those perks extending to players of Activision Blizzard games if the deal goes through. But Microsoft is also one of the world’s largest corporations, and praising such colossal industry consolidation doesn’t feel quite like the long-term consumer benefit Microsoft is making it out to be. It’s also worth considering how much better off the industry might be if Microsoft is forced to make serious concessions to get the deal passed. On the other hand, Sony’s fixation on Call of Duty is starting to look more and more like a greedy, desperate death grip on a decaying business model, a status quo Sony feels entitled to clinging to. “Should any consumers decide to switch from a gaming platform that does not give them a choice as to how to pay for new games (PlayStation) to one that does (Xbox),” Microsoft wrote. “Then that is the sort of consumer switching behavior that the CMA should consider welfare enhancing and indeed encourage.” The Activision Blizzard deal now depends on how convincing that argument is. A MESSAGE FROM QUALCOMMEvery great tech product that you rely on each day, from the smartphone in your pocket to your music streaming service and navigational system in the car, shares one important thing: part of its innovative design is protected by intellectual property (IP) laws. Are Nike Air Max 90 still in style?These days, the sneaker has transitioned to the retro/casual category for the most part. There is always a crowd for retro Nike runners, particularly from the Air Max line. The AM90 remains one of the most popular silhouettes for fans of this type of sneaker.
Are Air Max 90s good for your feet?For me, the Air Max 90s are one of the comfiest Air Maxes out there. They are well-cushioned, soft and have just the right amount of bounce to them – perfect for those challenging long days on your feet. Comfort-wise they remind me of Air Jordan 10 Retro because they are surprisingly good when you put them on.
What are Air Max 90 meant for?Originally designed for performance running, the Max Air unit in the heel adds unbelievable cushioning. The low-top design combines with a padded collar for a sleek look that feels soft and comfortable. The stitched overlays and TPU accents add durability, comfort and the iconic '90s look you love.
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